Taking a page out of the book of viral marketing, Steve announced, with advanced apologies to the local telephone company, that he would hold a contest during his 3-hour afternoon show with the winner receiving a pair of AC/DC concert tickets.

The mission Steve assigned to his listeners was as follows:

Step 1: Call Steve and receive a special code.

Step 2: Have 10 members of your friends and family call or email Steve with the your special code, with a limit of 3 contacts being by email.

The first person to have their code returned to Steve during the 3-hour show would be the proud winner of one of the last remaining pair of tickets to the sold out AC/DC concert the following night. The codes had to be received before Steve’s show went off the air.

Phone lines sizzled as a firestorm of calls and text messages flew about the province and listeners battled the heat of competition to win their tickets. A short hour and a half later, the winner was announced.

While the tickets were consumed in the blaze, there is a residue of learning to be had from this experience. As the smoke clears, it is plain to see that Steve Thompson and the Smoke Jumpers at 99.9 Bob FM had pulled off a red hot, sizzling viral campaign with their innovative contest.

Those reading this post are now able to sift through the ashes and use this explosive example as a means to create sizzle in their own viral marketing events for both local and online business.

To Your Success,

SherryD
http://www.wbobr.com