We used to look for a way to have information delivered directly to our mailbox rather than having to go out and track it down. These days, however, people are more interested in receiving this information in electronic form, as it won’t then be piling up on the living room coffee table or where ever this stash is kept. This is where newsletter email subscriptions come into play.

So far you have been filling your website or blog with content as a means to draw your targeted niche market to you. Your keywords have been well researched. Your headlines are optimized and eye catching and you are using numerous other tactics to draw and keep your readers interest.

But, we all know that even with doing all of this, there are always some juicy little tidbits that you can store away for a special purpose, such as content for your newsletter.

Benefits Of A Newsletter Creation

What makes newsletters so popular? Exclusivity is one highly desirable aspect of a newsletter. If a subscriber knows that the more detailed content of your newsletter is “for their eyes-only” and not shared in the general content of your website or blog, the value of that information increases for them.

Exclusivity is an attractive feature that encourages opt-ins for your list. If the newsletter you send out is seen as relevant and valuable, your readers recommend it to their friends.

The only question now is what exactly goes into a newsletter during the newsletter creation process. There are many components that can be used in a newsletter and the more you are able to add the greater value your subscriber will receive.

Here are a few of our list building tips on what components you might use for your newsletter email subscriptions:

• Contest Entries
• Discount Coupons
• Letter from the Editor (You)
• Juicy tips and articles not shared on your website
• Pictures and links to audio and video resources
• New product information and announcements

Newsletters are generally sent out on the same day, once a month. Because of this, it is easy to setup a newsletter creation work schedule to help you meet your targeted release date.

Once created, you can set up the release to your newsletter email subscriptions list through your autoresponder service either as a stand alone series that someone would subscribe to in addition to your regular list, or it could be setup in addition to your regular email series as a broadcast message.

If your newsletter tends to have time sensitive material that would not benefit someone joining that list at any old time, the broadcast method would be the best method to ensure the newsletter only goes out the one time.

There are many different formats that can be used in newsletter creation. One format would be to use the newsletter to update your list on new content that has become available on your site.

Of course, this method would not provide exclusivity, but it is one that allows you to inform as well as provide links, which in turn will draw the reader to your website and increase traffic. You could provide a landing page for them to visit if you include a contest or poll that they are able to participate in.

Some website owners set up pages that give access only to their subscribers. They then post the newsletter online and send an email to their list with the access details and link. Here subscribers may be given the option of downloading the material or reading/listening to it online. This is also a good way to provide access to archived newsletters, particularly if you have endeavored to create content that is timeless and valid no matter when it is seen.

Thinking of using newsletter email subscriptions to build your list? Put some thought into how you would like to provide your newsletter to your list.

Make sure you have the time available to meet the newsletter creation commitment you will be making to the subscribers to your potential newsletter. Then include some or all of the list building tips above to produce a newsletter that will have people waiting impatiently for your next edition and telling all their friends just how great it is.

To Your Success,

SherryD
http://www.wbobr.com

These messages will go out to people in the same order whether they are the first to subscribe or the 199th.

I don’t know about you, but at one point in time I was totally impressed with the ability of some marketers to write to me almost everyday. That was very naive of me of course, but it also points out the magic that can be behind a good autoresponder series.

The messages you put together should not be thought of as one unending sales pitch. Always keep subscriber satisfaction in mind.

Most of us have been the recipients of an autoresponder series that was put together with only the sales pitch in mind. So we know from our own experience, that these messages can become highly annoying in a hurry and it does not take long for that annoyance to lead the mouse cursor to the unsubscribe link.

Think of your email message series as yet another opportunity for you to communicate with your list and build a deeper relationship with them. Those that subscribed did so as an expression of their interest in your niche and their desire to know more about it and about you as well.

The content you provided in your posts and other marketing efforts will have led them to believe that possibly you have something they would be interested in buying. Now they need to be comfortable with making that decision by learning more about you. People do not buy from a business, they buy from the person behind the business.

You will, of course, make mention of your products from time to time in your emails. But the strong, arm twisting emails of the past are rapidly disappearing amongst the more savvy marketers aiming for a high level of subscriber satisfaction.

What they will do instead is segment their list. Segmenting your email list occurs when a seperate autoresponder list is created for a more targeted audience. This method is often used when a major product launch is in the works.

These marketers will invite their list to join a product-centered launch list. Those that join are aware that they are expressing an interest in knowing more about the launch and they are prepared to receive emails that aggressively market the list product. Meanwhile, the sanctity of the original email series is maintained.

5 List Building Tips For Constructing Emails For Your Autoresponder

1. Never forget the SEO essentials. Create an eye-catching headline (subject line) using your targeted keywords. You want to stand out from all the noise your subscriber sees daily in their inbox and entice them to open your emails. Get straight to the point. Remember, online readers are skimmers, so tell them exactly what they will find when they open the email.

2. The most beautiful sound to anyone’s ears is the sound of their name, so address your subscribers by name. Generic greetings distance you from the reader. They look on it as a sign of indifference on your part or possibly that you have no time to be concerned with them. Of course there is always one joker in the bunch that subscribes to your list with a name that is not theirs, but that is out of your hands.

3. Remember the question or statement that you posed in your subject line? Repeat it in the opening of the email and then follow through with information that is pertinent to this question or subject line. Write the email as you would when addressing a friend so that you come across as focused on the reader. Keep the length of your emails between 300 and 400 words.

4. Ask the reader to take an action of some sort. No, this is not a sales hook necessarily and you need to think beyond the relationship of the words “take action” and sales pitch. If you would like to offer them some free information such as a report, discuss what the subscriber will receive in what is offered and provide a link for them to access it.

Some marketers use this tactic to increase traffic to their blog by introducing a blog post they have written with a link to the balance of the post and thereby encourage not only traffic, but also comments from their readers.

Another item that many people fail to think of is the promotion of their articles that they have written and published in article directories. While most article directories will frown on a PPC campaign pointing to your published articles, there is nothing wrong with notifying your list of articles (or even guest blog posts) that you have written. Providing an introduction to the article and a link they may use to read the remainder of the article.

5. Use your real signature along with a method for subscribers to contact you or your support desk. Show them that you are personally involved in what you are sending out to your list.

Keeping your subscribers has a lot to do with subscriber satisfaction. If they are satisfied that they are receiving value by being on your list, they will stick with you. Use strategies such as segmenting your email list for special promotions and also the 5 list building tips above to increase the value of your email series to your subscribers.

To Your Success,

SherryD
http://www.wbobr.com

There are few people left in this world who have never received an email. It seems though, that advancement in technology usually brings with it a negative side as well. When it comes to email, unsolicited email tops the list in the negative category.

What happens to this unsolicited email? It ends up in the cyber trash of course and generally leaves the recipient with a negative feeling.

This is why it is important that your list building efforts are done in such a way that you are only emailing people who want to hear what you have to say. You don’t want people associating negative feelings with your name.

Email is a common form of contact between online business owners and their prospective customers. It provides you with a method of giving you contact with people in a manner where it is far easier to reach them than calling them up on the phone would be.

The introduction and increased availability of Wi-Fi hotspots, makes it easier than ever for people to access their email from wherever they happen to be. This makes the use of email lists a highly important business tool and one that need to be managed correctly.

How Your Autoresponder Email List Is Built

The most common method of building an email list is to provide an opt-in form on your website or blog. Generally an incentive, such as a free report, discounted products or some other item of benefit is offered to a potential subscriber in return for their agreement to join your email list.

It is important to include a statement or disclaimer along with your opt-in form that informs the potential subscriber of your intended use of the information they are being asked to give you. A person will find it easier to input their information if they have been assured that it will not be sold to a third party or spammer.

A word of warning here. Do not abuse your list by saying you will not give out their information and then going and doing it anyway. The Internet may be a big place, but it becomes exceedingly small in a hurry if someone thinks they have been conned. It will be talked about and your business will suffer as a result.

The initial list that is built using this method will be a mixture of those that you are targeting and others that were only interested in more general information. Over time, the untargeted subscribers will opt out and drop off your list.

While many look on this as being a bit disheartening, in reality, this weeding out process is a good thing in that it leaves you with subscribers who are genuinely interested in what you have to say and in the services and products you have to offer.

Autoresponder Services

All right, you now know how to go about attracting people to your email list, but how do you set up an opt-in form? And where is this list going to reside? Oh wait, how are you going to work with this list once you have it? This is where an autoresponder service such as AWeber comes in.

There are many autoresponder services and even software that are available for the online marketer to use. AWeber is one of the best known and trusted services of those that are available. But it is not the only one. There are other services out there that are both free and paid services.

For the most part, you get what you pay for when using free autoresponder services. Many find that in the end, it ends up costing them a significant amount of time when the service doesn’t do what they need it to do. It may also cost you customers, as these services generally support their own business by placing ads in along with your messages.

Because an autoresponder service is a vital component of doing business online, you want to thoroughly investigate what is available and in what price ranges. Many autoresponder services will offer you the opportunity to make use of a free trial so that you are able to become comfortable with them and also have the ability to compare their service with competing services.

Give Your Lists A Purpose

Once you have decided on which autoresponder service to use, it is then time to determine the purpose of the list or lists you will be setting up. Each list that you set up should have a specific purpose.

You can set up a list for newcomers or a customer list for people that have bought from you. A list could also be made available for people to receive information in a sub-category of your niche. Several marketers use this type of list for something like a series of a specific number of emails that provide training or information on a specific subject.

Once you have determined the purpose of a list you are setting up, you can then use the software within your autoresponder account to perform other necessary chores. Here you are able to create an opt-in form for your site, or direct those who opt-in to the download page you have created so that they can pick up the incentive you offered them for subscribing.

Double Opt-In

Autoresponder services may also include systems that allow you to require a double opt-in agreement from a subscriber. A double opt-in agreement will send the potential subscriber an email requesting that they confirm their agreement to receive information from you.

This double opt-in format protects the recipient in cases where someone might use their email address without their permission and it also protects you from spam allegations as you have confirmation of their agreement to receive information that you send.

Another item that helps protect you from spam allegations is the opt-out link that the autoresponder service places at the end of your emails. If your service does not do this, look for another one.

Other Considerations

Now all you have to do is create some more quality content and information on your products to share with your list in the form of follow up messages. These follow up messages can be created in bulk and scheduled to be sent to your subscriber over a given time frame automatically. The creation of a follow up message series can take a fair amount of time, but this too can be outsourced to a ghostwriter if you so choose.

An additional tip that many marketers use in conjunction with their email lists is to place a beginning portion of a post or article that they have written into the body of their email message. They then provide a link to the post or article where people can go to read more and comment if they so choose. This helps them increase traffic to their sites and helps them to gain feedback from their readers.

The last consideration to think about is the frequency of your contact with your list. A rule of thumb that many use is to keep this contact between 2 and 3 emails per week. If you are not in touch enough, people may forget why they are hearing from you.

Contact that is made too frequently or aggressively, can be viewed as spam and only ends up annoying people. Above all, if you have promised to send something like a newsletter at a set time, make sure that you follow through.

Well now, that was quite a bit of information to digest at once. Feel free to read through these list building tips on autoresponders and email list building once again and when you are done, please leave a comment and let me know your thoughts.

To Your Success,

SherryD
http://www.wbobr.com

Article marketing is one of the most highly recommended methods of attracting the specific readership base that will be the most interested in the service or product you are offering. Essentially, article marketing & list building are uniquely compatible and work hand in hand with each other.

This is why article marketing tops the list when it comes to list building tips.

Your goal and the goal of your business is to make money. How long you remain in business is directly linked to the success you achieve.

When you think about list building, think about it as a means to gather a group of people together who are associated through a similar interest, and with whom you are able to build a relationship.

Cultivation of that relationship is important, as that is what leads to future sales. List building with article marketing helps you draw an interested audience to your list, which you are then able to market to.

List Building With Article Marketing

It is a standard recommendation that people base their choice of a niche on an area that they have some knowledge in and that appeals to them. The knowledge that you bring to your niche can be used to your advantage when you are list building with article marketing.

Article writing involves, you guessed it, writing. As obvious as that is, it also involves writing content that is relevant and appealing to your niche. Now if you don’t feel writing is your strongest talent and you want some help with it, you can look into hiring a ghostwriter or an article writing service to help you out.

You will need to give them some direction in the way of what type of article they should write, its focus and the keywords you would like to target. After that, leave it up to the writer you hire to do the hard part of producing an article that stirs your intended audience.

As mentioned above, you don’t want to forget the keywords. They play an important role in helping the readers find your article. Select one or two targeted keywords or keyword phrases that are relevant to your niche and the topic you are writing on and ensure they appear in the title as well as naturally throughout the body of your work.

Once you get the experienced with writing with keywords, your articles will draw readers in to hear what you have to say.

Articles can be published in many places such as your website, blog or with online article directories such as EzineArticles.com These directories expect quality content, so don’t just slap a bunch of words down and submit it as an article. Take the time to research and write a piece of content that provides value to a reader.

Once submitted, the directory’s editorial staff will scrutinize your article. If it meets their criteria, the article is then accepted and published by the directory.

Growing Your List With Niche Related Articles

The goal of list building with article marketing is to grow your list of qualified subscribers. So what does qualified mean?

In this scenario, qualified means someone who has expressed an interest in your particular niche. When someone subscribes as a result of a niche related articles that you have published, they are considered to be qualified subscribers.

If they were not interested in your niche, they would not have been reading your niche related articles to begin with, and they certainly would not be signing up for more information from you on your niche.

Once people have joined your opt-in list, it is up to you to find a means of keeping them there. Chances are good that if you hammer them from the start with sales promotions, they will not remain on your list for very long and it will take longer for your list to grow.

If, on the other hand, you are able to provide them with timely and relevant content or an interesting newsletter, they will most likely remain loyal subscribers for some time to come, giving you the opportunity to market to them at opportune times.

As you can see, article marketing and list building work hand in hand to help your business grow. A lot of these list building tips are just common sense.

Readers who find the type of information that they are seeking and are given time to become comfortable with you, will be far more likely to give you their information freely in order to hear more about you and your products.

To Your Success,

SherryD
http://www.wbobr.com

The giving away of items in exchange for someone’s opt-in details is an accepted strategy used by many online marketers to build their lists. Freebies catch the eye of those interested in the area that you are promoting and if they don’t, the person most likely wasn’t all that interested to begin with.

Now, many of you will be asking at this point just how giving stuff away for free is supposed to help you to make money. This is a very good question and one I asked myself when I was first introduced to this concept. Keep reading to find out the benefits list building with freebie can bring to you now and in the future.

Return On Your Investment (ROI)

The term “return on investment” or ROI, is a business term that tells you how much you made, once the cost of your investment has been deducted.

Basically when you invest in a product to sell, you want to be sure that when it is sold, you receive back more than your investment. With this thought in mind, lets take a look at how list building with freebies can produce similar results.

In the words of an old door-to-door salesman, you need some way to get your foot in a potential customer’s door. This is where giveaways come into play.

In reality, calling it a giveaway or freebie is a misnomer. You are looking for something that is very valuable in return, their name and email address. In reality, your giveaway is the cost you are paying to obtain that information.

With it, you are then have the opportunity to further promote your business and products to this prospect. Notice I am using words like potential customer and prospect.

Just because someone agrees to give you their information, it doesn’t necessarily mean that they will buy from you now or in the future. It only means that you now have the opportunity to market to them.

Using freebies also helps you to sort out those that have a genuine interest from those who were never interested to begin with. It is not unusual for there to be some that will sign up just long enough to download what you are giving away and then opt out and disappear. But that is ok, because they would not have become paying customers anyhow.

What Type Of Freebies Should You Offer

We are not talking about breaking the bank or blowing your budget here. While there may be marketers out there that can afford to give away a laptop for free, you won’t find any of the smart ones doing that.

Those types of offers are generally reserved for the promotion of high-ticket items worth several thousands of dollars and then, only if the prospect takes action and buys from that marketer. Most of these marketers will also protect themselves by only making something of this much value available after the waiting period has expired and they are sure they will be receiving their portion of the commission from the sale.

The type of freebies used are more likely to be free report giveaways, or possibly a short video or audio file that can answer a question of importance to your intended niche audience.

These days, people are often required to give their information to even see what the product is that is being offered, particularly when a high end product is being launched. This type of sign up lets the marketer know that the information being sent is reaching an interested audience.

As a businessperson looking for a free report giveaways to offer, you have several options available to you. You can take a few days to write the report yourself, hire a ghostwriter or writing service to write it for you. Or you can shop around for a quality PLR report that you can edit in your own voice or more specifically target to your intended audience.

Think Long Term When Choosing Content For Free Report Giveaways Or Freebies

The primary key to keep in mind is that it must all relate directly to your specified market. So, if you are going to write a report catering to the purchase of lingerie for the older woman and you are recommending a cute little number in black, you had better have that cute little number available for sale on your site.

Your audience needs to be able to trust that if you are recommending a solution to a problem that they have, you also have the means with which they will be able to get their hands on that solution.

While most freebies these days are down loadable products, they can also come in the form of tangible items that must be shipped. With down loadable products, once you’ve paid once for the item, its ROI increases with every sign up or sale that results from its use and it can be used over and over again to continue increasing your list of prospects and chances of future sales.

These are just a few list building tips to help you realize the return value you might receive when list building with freebies. With the quick changing pace of the today’s Internet, allow your imagination to help you to come up with additional ideas that you might use to build your list.

To Your Success,

SherryD
http://www.wbobr.com

The question is, how do you find these people and get them on your opt-in email list to begin with?

Here are some list building tips to help you with building your opt-in email list.

What Are Opt-Ins?

Whenever you visit a website and you are asked to enter your name and email address in return for something that is being given away, you are joining an opt-in email list.

An opt-in email list is a key method used by online marketers to compile a list of people’s names and email addresses. In addition, the marketer knows that if someone has volunteered this information to receive something in return, they have an interest in whatever area what they are receiving relates to.

Because people tend to be protective of their personal information, their decision to give you the information that you are requesting translates into their having placed their trust in you. This trust is the other factor that you are looking for from the list you are building.

A third factor that comes into play is that having received something of value from you, they are less likely to immediately opt back out of your list. They feel an obligation as a result of receiving the free information or gift from you.

While this is often the case, don’t be surprised if a number of people do in fact make use of your opt-out link and drop off the list quickly. This happens for 2 reasons generally. The first reason being that they only gave their information out of curiosity and did not really have a solid interest to begin with.

The second reason is that people are inundated these days with information that is filling up their inboxs and in response, many are becoming savvy to the fact that they have the ability to opt-in, get what you are offering and then use your opt-out link to opt right back out again.

Those that are unaware of the purpose of an opt-out link will often exercise their right to email the address in your salutation and request removal from your list. To save yourself time and energy, ensure that the opt-out link is readily available for them to use.

How To Create An Opt-In Email List

Moving on, the question many ask is how to create an opt-in list and how do they get people to opt-in in the first place. This is generally done through opt-in offers.

Opt-in offers can appear on your website or blog, or they can be placed on a squeeze page that you then drive traffic to. The opt-in offer that you choose will depend on the niche that you are working in and the type of information that people within that niche are looking for.

Most opt-in offers are information based. This is because what most people are looking for on the Internet is information. Therefore, your offer may consist of a video, audio file, report or eBook containing information directly related to your specific niche.

Be aware that the information that is often used in this type of offer is also often being circulated over and over again by many others. If you are able to offer unique content, that is a definite bonus in your own favor.

Otherwise, try to at least offer a mix of original and up-to-date resources and content to those that are considering opting in to your list. The more helpful and unique people find what you are offering to be, the less likely they will pass it by which allows you access to many that would be out of reach otherwise.

Types Of Opt-In Offers

When you are thinking about what to offer for an opt-in, think relevant and free. Everyone loves to get something for nothing, however, if the something being offered has nothing to do with their interests, even free is not going to entice them to enter their information. If they do, chances are high that they will use your opt-out link to opt right back out again.

Your goal, particularly if you are driving traffic to your opt-in form, is to give them something that is directly related to the reason they ended up on your squeeze page to begin with. If your opt-in form is on a blog or website, it must be related to the content and topic your website covers.

For example, if your website is about alternative energy, consider offering a free report on the value of using alternative energy in the home. This is only one example, but as you see, the report would be relative to the interest of the visitor. If someone is interested in using alternative energy, a report giving them some solid reasons for implementing it will peak their interest and help them in their decision of how to proceed.

You might also consider offering something more substantial such as an eBook. Generally, an eBook is considered to be a fairly valuable giveaway and is not often used as a first opt-in offering. It most likely to be reserved for a list that you are fairly certain will take action in the future when a product offering is made such as a list that has already bought from you in the past.

Other Opt-In Email List Considerations

As mentioned above, do not expect every person that signs onto your opt-in email list to remain there. Those that drop off generally have little interest in what you are offering to begin with and as such, are just taking up room on your list.

Be sure to mention in your opt-in form that when someone gives you his or her information, you will not be passing that information on to anyone else, unless of course, you will be.

In that case, be very clear and up front in detailing how the information they give will be used. You should include a link to your terms of use and privacy policy and make acceptance of this information a condition of the opt-in whenever there is a situation where your subscribers information may be passed on.

Use a double opt-in method if your autoresponder service gives you that ability. A double opt-in requires that they agree a second time to the fact that you will be sending them information. This will cut down on spam complaints.

Another way to cut down on spam complaints is to follow up with your list on a regular basis, so they don’t forget they have signed up and also to make sure the opt-out link is readily available.

In order to follow up with your list, you need to have follow-up messages prepared in advance. A rule of thumb is to have the ability to email your list at least twice a week for a period of time to keep them in touch with you and the fact that they did agree to receive information from you. Some email marketers will include the subscriber’s sign up details in each email as a reminder to the recipient that they did indeed sign up.

Once someone has joined your list, it is then up to the content you have created in your autoresponder to keep him or her there. Taking the time to develop a quality autoresponder series before launching your opt-in offer will save you having to run around trying to put something together for people that have already arrived.

Finally, whatever you have chosen to giveaway as an opt-in offer, make sure it delivers what you say it will and wherever possible, over deliver. People who are disappointed in what they receive will have no issue with removing themselves promptly from your opt-in email list.

If they feel they have received even more than they expected to begin with, they are more likely to stick around and see what else might be coming their way from you.

Well now, that was a fair amount of information to take in about building your list through opt-ins. You may want to read through the list building tips above once again if it was a bit much to take in on the first read. Then take action and begin the process of building your opt-in email list.

To Your Success,

SherryD
http://www.wbobr.com

As someone interested in doing business online, it is up to you to find the people who will be most interested in the product or service that you are offering. But, before you can do that, you first have to choose your niche.

Knowing to whom you will be selling is part of being a successful product salesperson. One of the worst things that can happen is to invest your time and energy into a product that no one wants. So, it just makes sense to start off with defining the niche you will be targeting.

List Building Tips To Help You With Choosing A Niche & Building A Successful List

1. Do Your Research When Choosing A Niche

Ok now, no need for the sour face. Very few of us find the research phase to be highly stimulating. But, it is a necessary phase if you intend to be successful with your niche.

You use research to find the best keywords for your content and SEO right? Research is equally important when it comes to defining which niche to market your product in if you already have a product to work with.

2. Getting Started

Getting started is the most difficult part of the process and how you begin does depend on whether you have a product already or have simply pin pointed a niche that you would like to pursue. In both situations, you will need to identify who your audience will be or possibly, if there is any interest at all.

Let’s take the pet niche as an example. If you were thinking that there are hundreds of possible sub-niches in this niche, you would be right. Even the sub-niches, such as dogs as pets, have hundreds of even narrower niches within. There are hundreds of breeds on which you might choose to focus your niche. If so, find out if there is interest in the breed you would like to target.

Far too often people invest a great deal of time and effort into a niche because they are interested in it without determining if that interest can be monetized.

Just because you are interested in schnauzers, it doesn’t automatically mean that there are enough others who are also interested, to create the traffic you need to be profitable. Lack of interest will certainly hinder you when it comes to building a successful list as well.

If there does appear to be sufficient interest, who are your customers? Are they people who already own a schnauzer or are they potential owners? While they may appear to be one and the same at first, it is important to distinguish between them.

If you already have a product such as a kennel or grooming tools for schnauzers, people who already own this type of dog will most likely be the best group of customers for you to target. However, content focusing on how to train your schnauzer to sleep in their own bed instead of yours will have little appeal to someone who has not as of yet decided to purchase a schnauzer.

Join A Niche Forum

If there are no forums for schnauzer owners, possibly the niche isn’t broad enough to turn a profit for you. Or, it may be that schnauzer owner’s hang out in other places, so use your research time to find and join these places.

Become a part of the conversation schnauzer owners are having and find out not only if your product is something unique, but also if these owners would be interested in your product. Take care that you don’t come across as though you are cross-examining the members or trying to push a sale on them.

The research you gather will assist you in choosing a niche that has the possibility of being profitable. It will also help you to fine-tune your marketing presentation for your product or service to your list.

You want to avoid having a marketing plan that is too general in nature or focused on the wrong audience. And, by first taking the time to research if a niche is viable, you will increase your chances of building a successful list from which to profit over time.

To Your Success,

SherryD
http://www.wbobr.com