Learning Niche Marketing: Choosing The Right Niche For You
One of the most common questions asked by those learning niche marketing is: “What is a niche?” This is an important question to ask. After all, how will you be able to go through the methodology of choosing the right niche for you, if you don’t understand what a niche is?
In the world of online marketing, a niche is a small segment of a larger marketing group that caters to the needs and interests of the people and potential customers within that segment.
As well, there can be niches within niches. These are more commonly referred to as sub-niches. A sub-niche focuses on an even narrower customer group than it’s broader niche counterpart. One of the best ways describing for you just what a niche is, is by way of example.
Examples Of Niche Marketing
Because a niche is a segment of a broader market, that is where we begin.
Broad market: Food Industry
Niche Market: Baking, Desserts, Chocolate, Mealtime
Sub-Niche Market: Breads and Rolls, Diabetic Deserts, Valentine Chocolate Surprises, Easy Romantic Dinners
Broad market: Health and Wellness
Niche Market: Vitamins, Exercise, Skin Care
Sub-Niche Market: Fruit Bars, Zumba, Adult Acne
Broad market: Pets
Niche Market: Dogs, Cats, Birds
Sub-Niche Market: Traveling with your dog, Scratching posts and accessories, Bird cages
Given the examples above, you can easily see that the answer to the question, “What is a niche?” is that it is a small segment of the broad market it belongs to. A sub-niche is an even smaller segment and is very narrowly focused.
Choosing Your Niche Or Sub-Niche
The most common advice you are going to run across on choosing the right niche for you is that at least for your first foray into niche marketing, it is something that you have a strong interest in or passion for.
There is a very good reason for this advice. The reason is that learning niche marketing takes time and effort, and yes, even capital. If you are choosing your niche based on any other criteria, it may be difficult for you to maintain your interest and motivation as you move through the learning curve.
Once you have identified the broad market in general that you are interested in, try narrowing it down. For example, if model railroading (with a competition level of 544,000) is your interest, a possible niche within that broad market might be model railroading scenery (with a competition level of 283,000).
That is still a pretty competitive market for a niche. So, maybe it would be better to look at a sub-niche within the railroading scenery niche. A sub-niche such as woodland scenics subterrain (with a competition level of 52,000) might be a good place for you to start into the world of niche marketing.
Choosing your niche or sub-niche takes some time and careful research. In addition to holding your interest, it must also have a target audience that can be marketed to, commercial viability and affiliate products for you to market.
If you thoroughly research all of these areas when it comes to choosing the right niche for you, you will be off to a good start with developing and marketing your chosen niche.
To Your Success,
SherryD
http://www.wbobr.com
SherryD, Really informative article. Most common mistakes people (Usually newbie) do is, they don’t understand this very first and important part of IM. Later when they start getting traffic, they feel their product is not converting and such problems. Understanding niche before working on them is pretty much important. Good tips.
Sherry, I agree. You know first your niche before doing online marketing. Thanks for the tips. I think a lot of your readers would now understand how internet marketing works.
Thank you for sharing this valuable information Sherry. I think this will easily help anyone who’s trying to determine their niche.