Learning Niche Marketing: Three Steps to Help You Identify Your Niche

Finding the right niche for you may be a rather fairly obvious and easy process, or it may be somewhat harder than you first anticipated.

First of all, many of us have a variety of passions and interests, but over the years, our need struggle with every day life commitments may have put those passions and interests so far to the back of our minds that they are not easily thought of.

If this is the case for you, you may need four steps rather than three, in which your first is to identify areas that you are passionate about and that are capable of holding your interest.

Learning niche marketing involves being able to identify your niche. If you are not sure precisely sure which one is right for you, try out these three steps.

1. Brainstorming Your Niche

Brainstorming your niche begins with writing down all of your interests and hobbies that you are passionate about. Passion will play a key role in your ability to get through any rough parts that lie ahead and increase the chances of you sticking it out for the long haul.

Once you have broadly identified your potential niche, look for narrower terms within that broad category to help you reduce the focus of your niche and its potential customer base.

This part of your search will be a bit more difficult and you might want to make use of some of the keyword tools that are available, such as the free version of Wordtracker and Google’s External Keyword Tool. The terms these tools come up with that relate to your broad niche can act as hints that you are able to use to narrow down the focus of your niche to a less competitive segment.

2. Prove The Commercial Viability of Your Proposed Niche

There is no point in pouring your heart and soul into a niche that has no income potential. Therefore, once you have narrowed down your niche as far as you feel it can go, use related keywords to do a quick search on Google and prove the commercial viability of your proposed niche.

Are there ads that are showing up in the top 3 spots on the left and along the right side when the search results are returned? How many ads are showing up?

If there are hundreds of ads showing, you have proven commercial viability. However, it may be impossible for someone to break into a niche that has such fierce competition. This many ads means there is money to be made, but you will need to narrow your focus down even further if you want your business to be found.

If there is no ads what so ever, or only one or two ads showing up for your niche search terms, you may be using the wrong terms or there is simply no money to be made in this niche.

In this case, you may have to give the niche a broader focus or do some more keyword research to find terms that people are using in their search queries and that also pertain to your niche. “How to knit blue bonnets for baby boys” may make a good blog post, but it would most likely be too narrow a niche to be commercially viable.

The other thing for you to consider is how new the niche may be. If you are looking at a new game that has just been released, ad competition may not have yet begun. If this is the case, it is good news, as you will gain a head start on any future competition.

If there are a reasonable amount of ads showing up so as to indicate that you have a chance to promote that search term and gain a top listing in the search results, then you have found a good potential niche to work with.

Now, keep in mind that the determining of what constitutes a reasonable amount of ads is a somewhat vague figure and you may need to do further research to see if the same ads keep showing up over a period of 2 or more weeks. Advertisers will pull ads for search terms that are not returning good results.

3. Find Niche Products To Resell

Once you have proven commercial viability, the next step will be to find niche products to resell. Digital products such as those found on Clickbank are the easiest to work with, particularly when you are just starting out.

Other sources that you might want to check out are other affiliate marketing centers like Commission Junction and eBay. There are many other affiliate marketing centers available that you can easily do a search for, but these are the top 3 that most people get started with.

If you have your own product to sell, this step may be unnecessary. Most newcomers to niche marketing do not have a product of their own and will need to find niche products to resell that are of interest to their target market. Another way of identifying these products is to look at the ads that are showing up in your search queries.

Finally, joining in on the conversation online that people within your target niche market are having will help you to identify the issues and problems this market is facing and trying to solve. With that information in hand, you will find products to help solve those issues more easily.

Remember to look at the terms and conditions of selling the products you are considering ensuring they are not overly restrictive. You will also want to know the amount that must be sold before you are paid. This amount may be different depending on where the affiliate program for the product is found.

Big businesses do not have the time or manpower to focus on the selling of individual products. This is where niche affiliate marketing steps in and helps to fill that gap. A key component of learning niche marketing is to learn how to identify your niche. Consider the three steps above to help you with finding the right niche for you.

To Your Success,

SherryD
http://www.wbobr.com