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Writing For Online Business: Building Your Business’ Online Presence With Article Marketing
By SherryD | February 22, 2010
Topics: Writing For Online Business |
1 Comment »
Getting noticed in the world of online business is one of the hurdles every online marketer has to face. Just like in the world of traditional business, every business wants to be noticed and add to their customer base. Writing for online business includes building your business’ online presence with article marketing.
We are all familiar with the various tactics that traditional businesses use to catch our attention and our interest in visiting their locations. Flyers, newspaper copy, signage and media ads all compete for our attention. In the world of online business we also use many of these same methods in an electronic format.
We’ve all run across website content in our everyday searches. One of the keys to writing for online business is knowing when to write and when not to. Believe it or not, many website owners do not write all of the content found on their websites. Instead they may take advantage of the free resource that article marketing represents to provide quality content for their readers.
These articles have been posted to article directories for the express purpose of being used as content on other websites. Their use on your website provides you with a timesaving technique, which allows you to keep your website filled with fresh and up-to-date information for your customers and readers. Writing for online business is significantly easier when you use this time saving resource.
What Is Article Marketing?
Article marketing at its heart is the practice of writing articles that can be used by others. The article writer does not receive payment of any sort for writing and posting these articles to article directories.
However, if the article is well written, other sites are able to reprint them as content on their own websites and blogs, along with the author’s information. If one of your articles is reprinted, it will then give you and your site added exposure.
There is very little up front cost involved with producing articles other than the time it takes to write your articles. That is, provided you are writing these articles yourself and not using the services of a ghostwriter.
Most prefer to do the work themselves initially to cut costs and some have no problem producing several articles in a day. Take a look around your computer as you may have plenty of material just sitting there gathering digital dust that could be cleaned up and used to help you get the ball rolling.
Making Article Marketing Work For You
The articles that you have either written or had written for you are submitted to the various article directories available online. These directories contain thousands of articles people have written on a wide array of topics. Here are some you may already have heard about:
This is just a small sample list of the directories available. Some directories specialize in specific content, while others accept content on a wide variety of topics. For a list of the top 50 article directories, visit Vretoolbar.com.
Every article directory has its own rules regarding the content that you are able to submit or reprint. Part of making article marketing work for you will include taking the time to carefully read through these rules and follow them exactly. One method you can use to help make the creation and submission of articles easier is to keep a spreadsheet of the directories you belong to.
List the name of the directory, the access URL, your login details, and any requirements they might have that will directly impact how your articles will be written. Details such as required article length, number of allowed links and any requirements for the type of link (personal or external) can be noted.
Some directories have restrictions on how many other sites can have the same article, and some require that they have the only copy. If these requirements are listed in a spreadsheet, you are able to view them quickly rather than taking the time to re-read the directory rules when it is time to submit your article
Once your article has been submitted, the directory has the option of accepting it, rejecting it, or sending it back to you with recommended changes. Taking the time to ensure your article is well written from the start will save you and the directory editor’s time.
Don’t forget to include SEO factors in your articles by optimizing them for the keywords or phrases you are targeting. Hopefully it goes without saying that the content of the article should be related to the content of the blog or website you are directing people to in your resource box.
In addition to the ability to submit your articles, you are also given the option of making use of the articles submitted by the directory’s other authors as content for your own sites. Once again, it is important to read the rules the directory has posted in regards to this use.
For example, Ezine Article’s TOS , at the time of this writing, will allow you to use 25 of their articles on a single domain per calendar year. Those with multiple domains are limited to a maximum of 250 articles, which is further defined as 25 articles spread over 10 domains. The 25 articles per domain limit, as you can see, is still in force when you have multiple domains.
Article marketing provides you with three main benefits. First it allows you to submit your own content that may be picked up and published by other sites. Second, it assists building your business’ online presence with article marketing efforts when other sites pick up your content and publish it on their own sites.
This helps increase traffic to your website or blog and gives you a higher level of credibility in your niche market. Third, you are able to take advantage of this free article resource and reprint articles from directories on your own website or blog, lowering the time you spend on your own writing for online business tasks.
To Your Success,
SherryD
http://www.wbobr.com
One Response to “Writing For Online Business: Building Your Business’ Online Presence With Article Marketing”
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February 23rd, 2010 at 3:50 am
Many blokes are writing articles or in this case writing hubs for money. Some are even doing it for fun and as a hobby. Their plan is to write at least one article per day sometimes even more and keep doing it for several months in a row