Increase Website Traffic: Press Release Writing Tips
When most people think about a press release, they visualize someone hawking newspapers on the street corner yelling Extra! Extra! Read all about it.
In the world of online business, sometimes you too need to shout out the news about your website or upcoming event. The method used to do this is called a press release.
When To Send Out A Press Release?
Basically, a press release is an announcement. You see them all the time in newspapers and online. For your online business, you will of course use the online approach. A press release provides a simple and very effective way of informing people of the good news whenever something new and exciting is happening in your business.
Traditional business frequently uses press releases to highlight events that are pertinent to that business such as a sale, merger, an award the business has earned or the addition of a new managerial focus.
The same holds true for an online business. These one-page announcements are used to highlight events that are applicable to your business such as the opening of a new website, the launch of a product or a new partnership arrangement. In a nutshell, if something important is going on with your online business, that is when you send out a press release.
Writing Your Press Release
There are several general rules that should be followed when writing your press release. Press releases are most effective when limited to a length of one page. Longer Press releases generally result in the loss of your audience’s attention. You want to reach out and quickly grab their attention long enough for them to read what you are announcing and click through to your website to check it out.
It takes a very targeted and focused approach to write a good press release on a single page. Here are a few items you will want to include:
- A keyword-rich headline with a line stating “For Immediate Release” below it
- The W5s – who, what, where, when and why this is news warranting a press release
- A bulleted format that is easy for the reader to follow
Catchy headlines grab the reader’s attention and make them curious so they just have to read on to know more. Effective use of keywords in your headline will help it to rank high in the search engines so that relevant traffic will be able to find it easily.
Keep the tone of your writing conversational and lay out the facts in the body of the press release. Create interesting scenarios using real life events to draw readers in and gain their attention.
You may want to use an event from your own life or link your announcement to another event that is currently making news.
Don’t forget to add a link to your website so they can find out more about the event, launch or product your press release is highlighting.
Publish Your Press Release
Once you are done writing, it is time to publish your press release. Here are some sites that will publish and distribute your press release for free:
Once these sites have received your submission, they will distribute it to various news sites, search engines and other places of relevance, which will in turn increase traffic to your website.
Press releases are one way to get your website noticed out there on the web and increase website traffic. Now that you know when to send out a press release, use these press release writing tips to write a good quality press release and promote all aspects of your website business.
To Your Success,
SherryD
http://www.wbobr.com
